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10/29/2013

J&J Names Global CMO from Coke

According to an article on Adage.com, Alison Lewis, Coca-Cola's head marketer in North America, is heading to Johnson & Johnson as the first-ever global chief marketing officer of its consumer companies, reporting to Worldwide Chairman Lynn Pendergrass, another outsider who recently came to a unit long headed by J&J veterans.

Lewis is still wrapping up her duties as VP-strategic marketing at Coca-Cola's North America Group through the end of this month, where she oversees more than $600 million in U.S. ad spending. At J&J, she takes on a global role in which the consumer unit accounted for more than $750 million of the company's $887 million in measured media in the U.S. alone last year, per Kantar Media.
Lewis doesn't replace J&J's top global corporate marketers -- VP Global Corporate Affairs Michael Sneed and Worldwide VP Global Marketing Group Kim Kadlec. They continue in their roles overseeing corporate marketing efforts, which include J&J's pharmaceutical and medical device businesses, which are much bigger than the consumer group but also spend far less on advertising. Globally, J&J spent $2.3 billion in advertising across its divisions last year.

Lewis will oversee the four global franchises -- consumer health/nutritionals, beauty, baby care and over-the-counter drugs -- and a new marketing-services function for the group.

To read this article in its entirety, click here.

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