Learn how Adidas will be able to offer personalized discounts, early access to new releases and collaborations, priority consumer service, and the ability to personalize experiences and offers.
The traditional rule book has largely been tossed out, and CGs are deploying new strategies to drive and sustain their businesses, according to a sneak peak at some must-read industry research.
Because of increased demand, it’s important brands understand what makes subscriptions attractive to consumers and how to deliver a superior experience.
Find how unprecedented amounts of shopper data has allowed tech-savvy companies to differentiate themselves from the crowd with products and offerings tailored to their customers’ wants and needs.
While most of today's consumer goods brands are all-in on growing digital sales, things are a bit trickier for the alcohol beverage category. A recent webinar with two Diageo e-commerce leaders explored how the brand has managed to make massive e-commerce gains despite today's antiquated and often complicated laws.
