Customer Experience

While most of today's consumer goods brands are all-in on growing digital sales, things are a bit trickier for the alcohol beverage category. A recent webinar with two Diageo e-commerce leaders explored how the brand has managed to make massive e-commerce gains despite today's antiquated and often complicated laws.

Samsonite has selected a consumer experience solution to optimize checkout and gain a greater analysis of its consumers’ digital journeys.

Diageo opened a high-tech Collaboration Center that’s leveraging data and analytics to educate its customers and partners about today’s consumer behavior patterns. Get a look inside.

Mars is expanding its relationship with Microsoft to accelerate its digital transformation in order to deliver hyper-relevant consumer experiences and augment its supply chain processes.  

At Impossible Foods, Turner will be tasked with building awareness for the plant-based food brand, which launched its first national advertising campaign last week and is reportedly preparing to go public.

Smart fitness brand Tonal is opening consumer experience areas at select Nordstrom stores.

In addition to messaging capabilities, CG companies should be investing in AI tools such as chatbots to automate many of the consumer interactions.