Companies have the opportunity to capitalize on a massive repository of data to understand customer journeys and deliver personalized experiences that appeal to the unique demand of the consumers.
The campaign will feature first-generation Mexican Americans who “live their star” within six- 15- and 30-second video vignettes, showcasing individuals such as a dancer with a unique style and an aspiring chef.
The beauty brand has announced another round of tech innovation, this time partnering with Verily to leverage scientific knowledge of skin and AI capabilities to customize skin care offerings.