First Look: Mattel Brings Luxury Barbie to Retail
"We have heard from many of our customers that they want to have fun with fashion again. The special partnership between Balmain and Barbie does that and more," said Lana Todorovich, president and chief merchandising officer for Neiman Marcus. "As Neiman Marcus continues to innovate the ways in which we engage with our customers, we are thrilled to partner on an exclusive pop-up experience that celebrates the excitement of playing dress up and brings a modern multi-cultural take on the Barbie brand to our Dallas NorthPark location."
"It doesn't get any more joyful than being able to explore and shop the limited-edition unisex collection while immersed in a unique adventure envisioned by Balmain and Barbie," added Todorovich. "We look forward to bringing it to life for Neiman Marcus customers."