How It Works
Consumers can place their order using Robomart’s proprietary app and one-tap technology. Once it arrives, they can swipe across their app to open Robomart's door — a human-free experience (except for the driver) that requires no physical card swiping at checkout.
Lilly says the app’s hailing capabilities and self-checkout technology will provide consumers with a redefined shopping experience that is fast, frictionless, and simple.
“Not only does the innovation include digital touchpoints, like its RFID-based checkout-free system, but it is the first physical manifestation of Unilever Ice Cream’s virtual storefront,” adds Lilly, stating the initiative “brings the company’s digital storefront to life in a new and exciting way.”
Meeting Changing Consumer Demands
According to Lilly, consumers are more digitally savvy than ever, always looking for new ways to interact with their favorite brands. Following decades of innovation, starting with the launch of the first Good Humor ice cream truck in the 20’s, Lilly says Robomart brings together “the joy of browsing the traditional ice cream truck and the technology of the 21st century.”
Robomarts deliver store products directly to homes, cutting out the need for consumers to shop on a website, create a basket, check out with a credit card, select a delivery window, and communicate with delivery drivers.
Lilly added the new technology allows the company to remain true to its roots while modernizing the business to provide ice cream fans with the digital, experiential, and seamless experience they are in search of.