A collection of news, articles and other featured content related to the use of mobile applications to improve consumer engagement, retail execution, in-store intelligence and other important business processes.
Recently, Endava's Head of Marketing attended an inspirational meet-up with one of the world’s leading innovators in the retail industry: Frank Rehme, whose contribution to numerous multinational companies has set global standards through new solutions.
Path to Purchase IQ sister publication Apparel recently released its highly anticipated Apparel 50 report, which examines the profit margin of the industry's top public manufacturers and retailers and ranks them. The following is a look at the top manufacturers on the list.
Through a partnership with Innit, the rice brand launched a new tech initiative that leverages the Google Lens visual search technology to connect digital information to physical products and unlock meal solutions.
CVS/pharmacy recently kicked off its first-ever “ExtraCare H(app)iness Event," promising loyalty members a different “surprise” offer within the retailer's mobile application every Wednesday and Sunday from June 30 through July 26.