A collection of news, articles and other featured content related to the use of mobile applications to improve consumer engagement, retail execution, in-store intelligence and other important business processes.
Shoppers can use the Shopkick mobile app to interact with promotional packaging for Suave's Veterans Day cause campaign.
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: real estate analytics app LayerCake.
The connected pet company has expanded its portfolio with the Link AKC smart collar, which tracks location, activity, health, and other data.
The fashion chain has debuted "Discover Your Style," artificial intelligence-powered visual search and navigation.
Shoppers using the Prime Now app can pick up orders in 30 minutes without leaving their cars.
To promote the launch of a limited-edition Glenlivet Code variety, the brand is challenging Scotch lovers to decode the product's composition via Shazam.
The NLP-based “Happy Hour” skill acts as a home bartending assistant and party planner.
The new device uses artificial intelligence to help consumers improve oral health and Colgate develop future products.
GoodRx, an app that tracks prescription drug prices, is giving consumers a new way to shop for medicine: using Alexa.
L’Oreal’s Research and Innovation Technology Incubator brings two companies together to provide beauty consumers with data to better care for their hair.
Mondelez International this week launched one of the first sponsored SmartLabel apps to give shoppers on-the-spot, in-store access to detailed product information.
A new product line introduces children to coding through a free app that lets them bring five LEGO creations to life.