West Elm Launches New Mobile Experience
Consumer goods brand West Elm, owned by Williams-Sonoma, Inc., has launched a new mobile app for iOS devices.
The company has included various capabilities to elevate the consumer experience, including live shopping assistance with a West Elm Design Crew associate. Alternatively, consumers can schedule a free in-store, in-home, or virtual appointment.
Users will also be able to tap into shareable wishlists, which include social media integrations, and build and share their West Elm registry via the app. The app also includes new filtering capabilities to keep the experience personalized to each user.
“Delivering a fun and frictionless shopping experience is always our top priority,” said Day Kornbluth, president of West Elm, in a statement. “We are proud to introduce a mobile-first, customizable platform, that creates an opportunity for users to experience all that West Elm has to offer through an elevated mobile experience.”
This is the latest mobile launch from Williams Sonoma, which also created a Pottery Barn mobile shopping and design app late last year, per its latest earnings call, that gives designer feedback via mobile phone or tablet.
Last September, the company said it was investing in AI-powered tech to deliver more targeted communications and gain a more holistic view of consumer behaviors. These combined efforts show a long-term strategy to elevate personalization and boost consumer engagement.
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