Mobile Technology

Forget Ice Cream Trucks and Say Hello to Robomarts, Unilever’s Newest Pilot
Unilever is partnering on a pilot program that will allow consumers to have ice cream delivered via a fleet of Robomarts — branded vans stocked with products from companies such as Ben & Jerry’s, Breyers, Good Humor, Magnum ice cream, and Talenti.
Busy BEES: Inside AB InBev’s Data-Sharing Transformation
As Anheuser-Busch InBev plots its future, expect its sprawling BEES e-commerce business to play an increasingly central role — ultimately becoming the primary method in which the company sells.

How CPG Brands Can Create an E-Commerce Experience That Mirrors In-Store Shopping
Here are four ways CPG brands can enhance their online strategies to stay competitive.
Sam’s Club Scan & Go Luring More Digitally Savvy Millennial Members
Sam’s Club is doubling down on efforts to digitally engage with its members, and it sees Scan & Go technology as a key component of that strategy.
Nike Apps Rocket Fuel for Growth As it Doubles Down On Digital Experimentation
Nike’s digital future is a mobile-powered membership escapade, fueled by strategic partnerships and exclusive experiences.
AB InBev’s BEES Mobile Ordering Marketplace Explodes
The B2B retail sales platform continues to be a boon to AB InBev, and more expansion is planned.
The New Tech Empowering Retail Execution
Today's manufacturers need to be quicker and nimbler in their decision making, while the data generated and shared through peak REX helps retailers make better decisions and simultaneously demonstrates the value of their partnerships.
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Readying Your Retail Execution Teams & Technologies for Tomorrow’s Consumer
Learn the ins and outs when it comes to the challenges of sticking with legacy tech, as well as the signs consumer goods companies should look for when it’s time to explore an upgrade.
E.J. Gallo Fetches More Mobile Rewards
E.J. Gallo Winery is extending a consumer loyalty mobile app pilot after successful results.
CPGs Can Look to Mobile Advertising Amid Ongoing Supply Chain Disruptions
Brands must consider alternative messages to send to consumers who will not be able to find them on-shelf.
Case Study: Mountain Source Drives Rapid Transformation in Sales Engagement
Rooted in all things outdoors, Mountain Source experienced major challenges that came along with the pandemic like most brands. But it was able to pivot and address these issues head-on to survive.
Essity and McDonald’s Team to Turn Paper Cups Into Toilet Paper
Essity has an unlikely new partner in its sustainability efforts: McDonald's.
Coca-Cola Europacific Partners Enhances Mobile Experience for B2B Customers in Indonesia
As part of CCEP Indonesia’s digital transformation journey to expand its efforts to the front end of the business, the company launched the Klik Toko app and partnered with 8x8 to deploy multi-factor authentication services.
Coca-Cola Expanding Wabi Digital Ecosystem
The Coca-Cola Company shared details on how its Wabi digital ecosystem is improving its relationships with both retailers and its bottling partners, as well as provide valuable consumer insights.

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