7-Eleven is kicking off football season by teaming with Keurig Dr Pepper's Dr Pepper to launch an augmented reality experience within the retailer's mobile application.
Avocados from Mexico partnered with Walmart for a springtime educational program leveraging chatbot technology and the trade group’s research to drive sales across the category.
Although still not offering grocery items, the retailer has significantly ramped up its online assortment with seasonal items and products from national brands such as Sony, Samsung and Apple.
L’Oreal’s ModiFace subsidiary has brought virtual try-on technology for lipstick to Amazon, removing a purchase barrier for cosmetics consumers seeking to discover their perfect shade online.
This unique guide examines the cost of ineffective merchandising and outlines how companies can avoid common mishaps that lead to lost sales by ensuring better execution with a field management solution.
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: customer communication platform Teckst.
Commonalities among the 10 most profitable apparel manufacturers on this list (courtesy of sister publication Apparel) point largely to the effective use of shopper-centric technology.
