Mobile Technology

Uncle Ben's Adds Google Lens to Packaging

Through a partnership with Innit, the rice brand launched a new tech initiative that leverages the Google Lens visual search technology to connect digital information to physical products and unlock meal solutions.

7-Eleven, Dr Pepper Kick Off Football Season with AR

7-Eleven is kicking off football season by teaming with Keurig Dr Pepper's Dr Pepper to launch an augmented reality experience within the retailer's mobile application.

LG Launches AI-Powered Customer Care Service

The electronics company is debuting an AI-infused customer service solution for appliances called Proactive Customer Care in Europe this week.

Avocados from Mexico Brings Educational Chatbot to Walmart

Avocados from Mexico partnered with Walmart for a springtime educational program leveraging chatbot technology and the trade group’s research to drive sales across the category.

3M Debuts Mobile App to Digitize Post-it Notes

3M recently launched a mobile application for Android devices that lets users instantly capture, digitize and share Post-it Notes.

Aldi Tests Curbside Pickup

Aldi is quietly testing curbside pickup through grocery delivery service Instacart.

A Brave New Voice: The Future of Brands & AI

Artificial intelligence offers an array of new ways to inspire and influence consumers. Learn how here.

The Cost of Ineffective Merchandising

This unique guide examines the cost of ineffective merchandising and outlines how companies can avoid common mishaps that lead to lost sales by ensuring better execution with a field management solution.

Gucci Slips into an AR-Enabled Try-On Tool

The luxury shoe manufacturer freshened up its mobile app with a tool that lets shoppers to virtually try on Ace sneakers.

Costco Paves Its Own Way in E-Commerce

Although still not offering grocery items, the retailer has significantly ramped up its online assortment with seasonal items and products from national brands such as Sony, Samsung and Apple.

Amazon Lets Shoppers Try On Lipstick Virtually

L’Oreal’s ModiFace subsidiary has brought virtual try-on technology for lipstick to Amazon, removing a purchase barrier for cosmetics consumers seeking to discover their perfect shade online.

Top 10 Apparel Manufacturers of 2018

Commonalities among the 10 most profitable apparel manufacturers on this list (courtesy of sister publication Apparel) point largely to the effective use of shopper-centric technology.

Tip of the Spear Technology: Teckst

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: customer communication platform Teckst.

P&G Uses AI to Connect with Consumers

Olay’s new mobile platform utilizes artificial intelligence to help women better understand their skin, and makes recommendations for personalized products.