Mobile Technology

Powering an Agro-Technology Company’s Ambitious New Distribution Strategy
Here’s a success story of how a global biotechnology company was able to swiftly onboard hundreds of distributors and retailers at a win-win cost model by implementing TradeEdge DMS. TradeEdge is a cloud-based solution that enables brands gain maximum channel visibility, add new channel partners, improve retail execution and reach new markets faster. Read on to know more.
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Forget Ice Cream Trucks and Say Hello to Robomarts, Unilever’s Newest Pilot
Unilever is partnering on a pilot program that will allow consumers to have ice cream delivered via a fleet of Robomarts — branded vans stocked with products from companies such as Ben & Jerry’s, Breyers, Good Humor, Magnum ice cream, and Talenti.

Busy BEES: Inside AB InBev’s Data-Sharing Transformation

As Anheuser-Busch InBev plots its future, expect its sprawling BEES e-commerce business to play an increasingly central role — ultimately becoming the primary method in which the company sells.
How CPG Brands Can Create an E-Commerce Experience That Mirrors In-Store Shopping

Here are four ways CPG brands can enhance their online strategies to stay competitive.
Sam’s Club Scan & Go Luring More Digitally Savvy Millennial Members

Sam’s Club is doubling down on efforts to digitally engage with its members, and it sees Scan & Go technology as a key component of that strategy.
Nike Apps Rocket Fuel for Growth As it Doubles Down On Digital Experimentation

Nike’s digital future is a mobile-powered membership escapade, fueled by strategic partnerships and exclusive experiences.
The New Tech Empowering Retail Execution

Today's manufacturers need to be quicker and nimbler in their decision making, while the data generated and shared through peak REX helps retailers make better decisions and simultaneously demonstrates the value of their partnerships. Learn how CGs should evolve their REX tech stack to stay competitive.
AB InBev’s BEES Mobile Ordering Marketplace Explodes

The B2B retail sales platform continues to be a boon to AB InBev, and more expansion is planned.
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Readying Your Retail Execution Teams & Technologies for Tomorrow’s Consumer

Learn the ins and outs when it comes to the challenges of sticking with legacy tech, as well as the signs consumer goods companies should look for when it’s time to explore an upgrade.
E.J. Gallo Fetches More Mobile Rewards

E.J. Gallo Winery is extending a consumer loyalty mobile app pilot after successful results.