Mobile Technology

The brand is not only entering the cannabis business, but also leaning into mobile apps and other technologies to engage consumers and leverage their insights across its business. 

Saeger talks about some of the new ways they’re using their mobile app to drive sales, and where they stand when it comes to their hybrid data strategy.

Scott Saeger talks about why GNC recently teamed with Amazon for same-day delivery and how that kind of decision can impact a retailer’s IT operations and infrastructure.

For CPG wholesalers, mobile B2B e-commerce apps are becoming an essential tool for success. find out why.

Nike expects to realize value from its new enterprise resource planning (ERP) system this year — the biggest investment the apparel and footwear company has made in its digital transformation.

Here’s a success story of how a global biotechnology company was able to swiftly onboard hundreds of distributors and retailers at a win-win cost model by implementing TradeEdge DMS. TradeEdge is a cloud-based solution that enables brands gain maximum channel visibility, add new channel partners, improve retail execution and reach new markets faster. Read on to know more.

Unilever is partnering on a pilot program that will allow consumers to have ice cream delivered via a fleet of Robomarts — branded vans stocked with products from companies such as Ben & Jerry’s, Breyers, Good Humor, Magnum ice cream, and Talenti.

As Anheuser-Busch InBev plots its future, expect its sprawling BEES e-commerce business to play an increasingly central role — ultimately becoming the primary method in which the company sells.