Mobile Technology

Tech Transformation Podcast: AllSaints' James Reid on Endless Engagement Opportunities with Mobile Apps
In this episode of Tech Transformation, AllSaints' chief innovation officer, James Reid, discusses the development of the brand's consumer app and the creative ways the brand is interacting with the highly-engaged consumers that this channel provides.
3 Application Security Issues CPG Companies Must Consider in 2024
In CPG, application performance is crucial. But deploying apps and APIs in today’s distributed IT environments increases the risk of cybercrime. Download our latest insight article: 3 application security issues CPG companies must consider in 2024 and learn how to protect your applications wherever they’re needed.
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Gymshark Taps Generative AI to Personalize Consumer Experiences

The UK-based DTC fitness apparel brand has joined the ranks of those turning to generative AI to personalize consumer interactions, optimize data management, and standardize operations.
Unilever Brings Mobile Digital Transformation to Factory Floor

Unilever has launched a new mobile app for factory employees to keep them as digitally connected as their in-office colleagues.
Nike Grows Mobile App Digital Capabilities With Sports Pilot Program

Nike is bolstering its digital efforts via a pilot program by adding new capabilities to its sports apps, Nike Run Club and Nike Training Club.
Amazon Business Launches 3-Way Match for Mobile App

With this new feature, Amazon Business mobile app users in the U.S. have a faster way to close purchase orders.
Mars Pilots Smartphone-Enabled On-Demand Mobile Ice Cream Delivery

A check-out free system lets customers simply pick up their ice cream from the mobile store and walk away. Learn more.
PIM Brands Expands First-Party Data Partnership Following Successful Pilot With Welch’s

PIM Brands, parent company to Welch’s, is diving deeper into data following a successful pilot period that allowed the business to gain visibility into real-time consumer shopping behaviors.
Starbucks Reinvention Plan Marries Digital and Physical Experiences With Web3 Loyalty

During the latest earnings call, Starbucks showed signs that its Reinvention strategy is already paying off.
Amazon Expands Buy With Prime to U.S.-Based Brands, Nixes Invitation-Only Model

Amazon’s exclusive Buy With Prime service is no longer by invitation only. The company will be expanding it to all eligible U.S.-based brands by the end of the month.