A collection of news, articles and other featured content about Mobile Marketing.
The retailer is launching "7Voice," allowing customers to place orders through its 7Now delivery service via voice-enabled devices Google Home and Amazon Echo.
The manufacturer is launching digital product identities (IDs) for tens of millions of its products, starting with the Polo brand.
The German liqueur brand has teamed with location data provider Foursquare to run a Halloween-themed campaign that lets mobile users see "Darke Spirits" in augmented reality.
The brand is celebrating the Mexican holiday with an out-of-home campaign centered on a mural that springs to life through augmented reality.
The dollar store chain has updated its mobile application as it continues to deploy technology that complements a shopper's in-store experience.
The beer brand recently teamed with Vatom Labs to launch a mobile, blockchain-enabled trivia game.
Publix teamed with Nestle and Sparkling Ice to run respective summer rebate programs administered via Snipp Interactive.
Unilever is again running a summer program incentivizing ice cream purchases at 10 Albertsons Cos. chains, this time drumming up more of a digital presence.
A survey of 50 top-level CPG executives shares how they leverage field service solutions to improve operational efficiencies, in-store marketing and merchandising.
The auto maker has rolled out a web-based mobile ad that gives viewers an interactive look at — and into — the 2020 Corolla sedan.
After spending 130 years building a global brand, Coca-Cola is prepared to up the ante. The company has embarked on an aggressive 5-year digital transformation journey.
The drugstore chain is honing its health-centric vision by expanding its assortment of wellness products with a focus on transparency and self care.