Mobile Marketing

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Mobile Marketing

A collection of news, articles and other featured content about Mobile Marketing.

Coke's Adobe by You Campaign

After spending 130 years building a global brand, Coca-Cola is prepared to up the ante. The company has embarked on an aggressive 5-year digital transformation journey.

Smart Label

Under the 2-year-old SmartLabel initiative, companies are using digital technology to give a growing number of consumers more thorough product information.

Proprietary Catalina Catalyst offering gives smaller brands 'anytime' access to purchase analytics and a host of other tools.

Formex AR simulation

Formex Swiss Watches this month released a mobile app that lets consumers try on its products using their smartphones.

Mondelez International this week launched one of the first sponsored SmartLabel apps to give shoppers on-the-spot, in-store access to detailed product information.

In this case study, CGT takes a deeper look at how pasta and sauce maker Barilla is offering consumers the ability to see the full lifecycle of the ingredients in a limited-edition pasta and sauce, available at Expo Milano 2015.

Under Armour is working on what it calls the "single view of the consumer," using data to create an insight engine to guide its decisions to grow the brand. Find out how its digital initiatives are helping UA's success.

Which firms have the best reputation for developing marketers that can reach the C-level? Procter & Gamble led the pack, discover which other companies made the list.

Uber has collaborated with Walt Disney Co. on a marketing activation that transforms the car-service company's user app into a themed Rogue One: A Star Wars Story experience.

Going forward, the recently merged Stagnito Business Information, Edgell Communications and Path to Purchase Institute, will operate under the new name of EnsembleIQ.

Competitive pressures and desire for more meaningful customer relationships are driving manufacturers to reconsider what the customer experience means. IDCs latest report revealed that the customer (however you define it) is varied and complex.

Consumer brands have long desired to be connected to and know their consumers. Now that new technologies have made this level of engagement possible, Jeffrey Sampson dives into what constitutes personalization," and what it is not.

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