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Mobile Marketing

A collection of news, articles and other featured content about Mobile Marketing.

The c-store giant leveraged the National Football League's big game this month to spotlight its rapidly expanding 7Now delivery service.

The supermarket giant is uniting with the technology leader to pilot "connected experience" stores and jointly bring to market a commercial product for the retail industry.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: customer communication platform Teckst.

The massive promotion is running across more than 61,000 7-Eleven stores in 14 countries worldwide.

By teaming with mobile marketing platform Kiip, the beer giant aims to make brand content more relevant while fostering greater ad transparency.

Coke's Adobe by You Campaign

After spending 130 years building a global brand, Coca-Cola is prepared to up the ante. The company has embarked on an aggressive 5-year digital transformation journey.

The automaker is using an augmented reality experience through Facebook Messenger to promotes its Stinger Sports Sedan.

Smart Label

Under the 2-year-old SmartLabel initiative, companies are using digital technology to give a growing number of consumers more thorough product information.

Formex AR simulation

Formex Swiss Watches this month released a mobile app that lets consumers try on its products using their smartphones.

Mondelez International this week launched one of the first sponsored SmartLabel apps to give shoppers on-the-spot, in-store access to detailed product information.

In this case study, CGT takes a deeper look at how pasta and sauce maker Barilla is offering consumers the ability to see the full lifecycle of the ingredients in a limited-edition pasta and sauce, available at Expo Milano 2015.

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