Mobile Marketing

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Mobile Marketing

A collection of news, articles and other featured content about Mobile Marketing.

Working with Shopkick platform at Walmart, hair-care brand makes 18 videos and sees 96% video-completion rate.

For the second straight year, Danone North America’s Oikos activated its sponsorship of the National Football League Draft with a “Flavor Draft” campaign at Kroger, this time expanding the effort’s footprint by including Midwestern chain Roundy’s.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

Rise looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: expiring-product deal broker Flashfood.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: deal-finding app What’sInStore.

7-Eleven has teamed with National Collegiate Athletic Association sponsor BodyArmor to launch a pair of March Madness-themed augmented reality (AR) experiences within the retailer's mobile application.

The c-store giant leveraged the National Football League's big game this month to spotlight its rapidly expanding 7Now delivery service.

The supermarket giant is uniting with the technology leader to pilot "connected experience" stores and jointly bring to market a commercial product for the retail industry.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: customer communication platform Teckst.

The massive promotion is running across more than 61,000 7-Eleven stores in 14 countries worldwide.

By teaming with mobile marketing platform Kiip, the beer giant aims to make brand content more relevant while fostering greater ad transparency.

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