Mobile Marketing

Press enter to search
Close search
Open Menu

Mobile Marketing

A collection of news, articles and other featured content about Mobile Marketing.

The manufacturer is launching digital product identities (IDs) for tens of millions of its products, starting with the Polo brand.

The exclusive cereal is themed after the Washington Capitals' Alex Ovechkin and leverages Snapchat Lens Studio for an interactive game.

The German liqueur brand has teamed with location data provider Foursquare to run a Halloween-themed campaign that lets mobile users see "Darke Spirits" in augmented reality.

The brand is celebrating the Mexican holiday with an out-of-home campaign centered on a mural that springs to life through augmented reality.

The dollar store chain has updated its mobile application as it continues to deploy technology that complements a shopper's in-store experience.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

PepsiCo’s Mountain Dew gave Walmart an exclusive “Dewnited States Collection” augmented reality experience this summer, continuing a year of heavy focus on the key retail partner that has also included in-game incentives and in-store gaming opportunities.

Avocados from Mexico partnered with Walmart for a springtime educational program leveraging chatbot technology and the trade group’s research to drive sales across the category.

The beer brand recently teamed with Vatom Labs to launch a mobile, blockchain-enabled trivia game.

Unilever is again running a summer program incentivizing ice cream purchases at 10 Albertsons Cos. chains, this time drumming up more of a digital presence.

Publix teamed with Nestle and Sparkling Ice to run respective summer rebate programs administered via Snipp Interactive.

This year’s Prime Day sales surpassed Amazon's 2018 Black Friday and Cyber Monday sales combined. The retailer also boosted loyalty during the massive two-day event.

Show More