Mobile Marketing

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Mobile Marketing

A collection of news, articles and other featured content about Mobile Marketing.

The drugstore chain is betting that text alerts to ExtraCare members will get better open rates and engagement than email blasts.

The retailer is launching "7Voice," allowing customers to place orders through its 7Now delivery service via voice-enabled devices Google Home and Amazon Echo.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

The manufacturer is launching digital product identities (IDs) for tens of millions of its products, starting with the Polo brand.

The exclusive cereal is themed after the Washington Capitals' Alex Ovechkin and leverages Snapchat Lens Studio for an interactive game.

The German liqueur brand has teamed with location data provider Foursquare to run a Halloween-themed campaign that lets mobile users see "Darke Spirits" in augmented reality.

The brand is celebrating the Mexican holiday with an out-of-home campaign centered on a mural that springs to life through augmented reality.

The dollar store chain has updated its mobile application as it continues to deploy technology that complements a shopper's in-store experience.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

PepsiCo’s Mountain Dew gave Walmart an exclusive “Dewnited States Collection” augmented reality experience this summer, continuing a year of heavy focus on the key retail partner that has also included in-game incentives and in-store gaming opportunities.

Avocados from Mexico partnered with Walmart for a springtime educational program leveraging chatbot technology and the trade group’s research to drive sales across the category.

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