Mobile Marketing

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Mobile Marketing

A collection of news, articles and other featured content about Mobile Marketing.

The dollar store chain has updated its mobile application as it continues to deploy technology that complements a shopper's in-store experience.

The retailer is launching "7Voice," allowing customers to place orders through its 7Now delivery service via voice-enabled devices Google Home and Amazon Echo.

The brand is celebrating the Mexican holiday with an out-of-home campaign centered on a mural that springs to life through augmented reality.

Coke's Adobe by You Campaign

After spending 130 years building a global brand, Coca-Cola is prepared to up the ante. The company has embarked on an aggressive 5-year digital transformation journey.

Unilever is again running a summer program incentivizing ice cream purchases at 10 Albertsons Cos. chains, this time drumming up more of a digital presence.

The manufacturer is launching digital product identities (IDs) for tens of millions of its products, starting with the Polo brand.

The drugstore chain is honing its health-centric vision by expanding its assortment of wellness products with a focus on transparency and self care.

The German liqueur brand has teamed with location data provider Foursquare to run a Halloween-themed campaign that lets mobile users see "Darke Spirits" in augmented reality.

Publix teamed with Nestle and Sparkling Ice to run respective summer rebate programs administered via Snipp Interactive.

Formex AR simulation

Formex Swiss Watches this month released a mobile app that lets consumers try on its products using their smartphones.

The auto maker has rolled out a web-based mobile ad that gives viewers an interactive look at — and into — the 2020 Corolla sedan.

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