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Here's why brands no longer need to shudder when they hear the term, “Showrooming.”

Mondelez International this week launched one of the first sponsored SmartLabel apps to give shoppers on-the-spot, in-store access to detailed product information.

Uber has collaborated with Walt Disney Co. on a marketing activation that transforms the car-service company's user app into a themed Rogue One: A Star Wars Story experience.

Consumer spending is predicted to reach the highest level since the Great Recession, and the clear winners will likely be the major dot com destinations, including leading brand web sites.

Digital stickers, emojis, wallpapers, GIFs, mobile app themes, avatars, memes, and related apps will be created for a number of Mattel's iconic brands, including Barbie and Hot Wheels.

The mobile app company is rolling out three new marketing options that go beyond age and gender.

Which firms have the best reputation for developing marketers that can reach the C-level? Procter & Gamble led the pack, discover which other companies made the list.

For Hershey, the program helped the giant candy brand stay relevant to the millennial consumer; For Uber, the partnership helped increase brand recognition and awareness.

Under Armour is working on what it calls the "single view of the consumer," using data to create an insight engine to guide its decisions to grow the brand. Find out how its digital initiatives are helping UA's success.

In this case study, CGT takes a deeper look at how pasta and sauce maker Barilla is offering consumers the ability to see the full lifecycle of the ingredients in a limited-edition pasta and sauce, available at Expo Milano 2015.

Consumer brands have long desired to be connected to and know their consumers. Now that new technologies have made this level of engagement possible, Jeffrey Sampson dives into what constitutes personalization," and what it is not.

Going forward, the recently merged Stagnito Business Information, Edgell Communications and Path to Purchase Institute, will operate under the new name of EnsembleIQ.

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