Mobile Marketing

Sam’s Club is doubling down on efforts to digitally engage with its members, and it sees Scan & Go technology as a key component of that strategy.

E.J. Gallo Winery is extending a consumer loyalty mobile app pilot after successful results.  

Brands must consider alternative messages to send to consumers who will not be able to find them on-shelf.

Learn how Wakefern is making advertising easier for its suppliers and setting brands up for continued success on its platforms.

FORM.com, a company in low-code/no-code mobile data collection acquires GoSpotCheck's task management and image recognition platform in a carveout.

The retailer is launching "7Voice," allowing customers to place orders through its 7Now delivery service via voice-enabled devices Google Home and Amazon Echo.

The manufacturer is launching digital product identities (IDs) for tens of millions of its products, starting with the Polo brand.

The German liqueur brand has teamed with location data provider Foursquare to run a Halloween-themed campaign that lets mobile users see "Darke Spirits" in augmented reality.

The brand is celebrating the Mexican holiday with an out-of-home campaign centered on a mural that springs to life through augmented reality.

The dollar store chain has updated its mobile application as it continues to deploy technology that complements a shopper's in-store experience.

The beer brand recently teamed with Vatom Labs to launch a mobile, blockchain-enabled trivia game.

Publix teamed with Nestle and Sparkling Ice to run respective summer rebate programs administered via Snipp Interactive.