The company is looking to increase its promotion efforts around mobile order and pay, creating more targeted pricing and product offers that not only elevate the consumer experience but lead to more tangible financial benefits for the business.
In this episode of Tech Transformation, AllSaints' chief innovation officer, James Reid, discusses the development of the brand's consumer app and the creative ways the brand is interacting with the highly-engaged consumers that this channel provides.
The retailer is launching "7Voice," allowing customers to place orders through its 7Now delivery service via voice-enabled devices Google Home and Amazon Echo.