Mobile Marketing

Digital stickers, emojis, wallpapers, GIFs, mobile app themes, avatars, memes, and related apps will be created for a number of Mattel's iconic brands, including Barbie and Hot Wheels.

The mobile app company is rolling out three new marketing options that go beyond age and gender.

For Hershey, the program helped the giant candy brand stay relevant to the millennial consumer; For Uber, the partnership helped increase brand recognition and awareness.

Arctic luxury apparel retailer Canada Goose announces a new chief product officer, chief marketing officer, and EVP of eCommerce, Stores and Strategy.

Which firms have the best reputation for developing marketers that can reach the C-level? Procter & Gamble led the pack, discover which other companies made the list.

Each year, Tenet Partners determines the "Top 100 Most Powerful Brands" list based on high awareness and positive brand perceptions. This year the top two brands on the list are CG companies. Read on to uncover the top CG brands in each of the seven CG categories inlcuded.

Take a look at first 10 retailers named to Tenet's annual "Top 100 Most Powerful Brands" report.

Going forward, the recently merged Stagnito Business Information, Edgell Communications and Path to Purchase Institute, will operate under the new name of EnsembleIQ.