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Mattel Aligns with StartApp for Digital Experiences
Digital stickers, emojis, wallpapers, GIFs, mobile app themes, avatars, memes, and related apps will be created for a number of Mattel's iconic brands, including Barbie and Hot Wheels. -
Snapchat Hones Digital Ad Targeting
The mobile app company is rolling out three new marketing options that go beyond age and gender.