Mobile Marketing

It's no secret that Kraft Foods is a leader in creating new consumer experiences in the digital world. Yet, until now, Kraft Foods has rarely talked about its process for bringing new ideas to life. In this exclusive interview, Kraft Foods takes us behind-the-scenes of its Digital Innovations group.

The consumer goods giant plans for mobile marketing primacy by 2020 in a strategy that includes covering mobile data charges for those interacting with its brands.