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Mobile Marketing

  • Kenneth Cole Selects Mobile Platform to Capture Holiday Sales
    Kenneth Cole chose the Zmags CommercePro platform, seeing a 500 percent increase in page views, 100 percent increase in conversions, and more than 40 percent lift in order sizes for retailers worldwide.

  • General Mills Launches G-WIN Digital

    As an extension of its successful open innovation program, the company seeks to connect with partners who have digital marketing technologies focusing on video, social, mobile and gaming.

  • Walmart Launches New Mobile Apps

    The two free applications are the first of several mobile products to be rolled out from the recently formed @WalmartLabs group under Walmarts Global eCommerce unit.

  • Starbucks Focuses on Mobility Initiative
    Starbucks aims to increase its coffee sales via a QR code campaign with the help of Scanbuy.

  • American Greetings Offers Mobile Greetings
    justWink offers the next generation of greeting card shoppers a connection with the mobile world for the first time.

  • 2011 Social Media Solutions Guide

    Does the barrage of solutions that claim to help your company navigate the social media channel confuse you? Here are 10 vendors to consider for your social media platform, monitoring and engagement needs

  • Kraft Foods Fosters Digital Innovation

    It's no secret that Kraft Foods is a leader in creating new consumer experiences in the digital world. Yet, until now, Kraft Foods has rarely talked about its process for bringing new ideas to life. In this exclusive interview, Kraft Foods takes us behind-the-scenes of its Digital Innovations group.

  • Unilever Makes Mobile its Key Marketing Strategy
    The consumer goods giant plans for mobile marketing primacy by 2020 in a strategy that includes covering mobile data charges for those interacting with its brands.
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