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Mobile Marketing

  • 2012 Review & Outlook Report

    In the second annual edition of the Review & Outlook Report, CGT taps its most valuable resources almost 80 respected industry experts to recommend realistic actions for managing the big changes ahead of us.

  • Study Reveals Mobile Solutions Reduce Costs, Generate ROI

    Consumer goods companies are challenged with how to best leverage enterprise mobile solutions to add value both to the company's productivity and the customers' user experiences. IDC and Spring Wireless reveal exclusive study findings on how to reduce costs, such as travel, by 15 percent to 20 percent, and generate significant ROI.

  • Kenneth Cole Selects Mobile Platform to Capture Holiday Sales

    Kenneth Cole chose the Zmags CommercePro platform, seeing a 500 percent increase in page views, 100 percent increase in conversions, and more than 40 percent lift in order sizes for retailers worldwide.

  • General Mills Launches G-WIN Digital

    As an extension of its successful open innovation program, the company seeks to connect with partners who have digital marketing technologies focusing on video, social, mobile and gaming.

  • Walmart Launches New Mobile Apps

    The two free applications are the first of several mobile products to be rolled out from the recently formed @WalmartLabs group under Walmarts Global eCommerce unit.

  • Starbucks Focuses on Mobility Initiative

    Starbucks aims to increase its coffee sales via a QR code campaign with the help of Scanbuy.

  • American Greetings Offers Mobile Greetings

    justWink offers the next generation of greeting card shoppers a connection with the mobile world for the first time.

  • Kraft Foods Fosters Digital Innovation

    It's no secret that Kraft Foods is a leader in creating new consumer experiences in the digital world. Yet, until now, Kraft Foods has rarely talked about its process for bringing new ideas to life. In this exclusive interview, Kraft Foods takes us behind-the-scenes of its Digital Innovations group.
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