Kenneth Cole Selects Mobile Platform to Capture Holiday Sales

Kenneth Cole has chosen Zmags CommercePro to create integrated Web, mobile/tablet and Facebook-commerce brand experiences that drive product discovery and inspire purchase.

 

"With Zmags, we have created tablet- and social-friendly content that makes browsing our lines more inspiring and buying the perfect gift much easier," says Robert Genovese, vice president of media/marketing, Kenneth Cole. "The Kenneth Cole customer is always seeking inspiration and new looks. And this holiday season, our investment in Zmags will entice customers shopping with us using their tablet or via our Facebook page."

 

Just in time for the holidays, Kenneth Cole's first commerce-enabled catalog launched in November, aims to provide a dynamic and engaging experience to help its customers discover and buy the perfect gift.

 

Zmags CommercePro integrates commerce transaction capability directly into the digital catalog environment, helping to enable retailers and brands to monetize online, mobile and social merchandising consistently across tablets, web sites, smartphones and social networks.

 

Kenneth Cole has seen a 500 percent increase in page views, 100 percent increase in conversions, and more than 40 percent lift in order sizes for retailers worldwide.