Cabelas Implements Mobile Strategy

Cabela’s announces the launch of an optimized mobile Web site through mobile commerce company Digby. Cabela’s offers outdoor gear and clothing at competitive prices and is a source for outdoor information. Now, its customers can enjoy the same shopping experience from the convenience of their mobile device. Through Digby’s Mobile Commerce Software Platform, Cabela’s is enabling mobile as a strategic channel that complements its e-commerce Web site, catalogs and products sold in more than 30 stores in the United States and Canada.

 

“We have a long history of providing our customers with great gear through our catalogs, retail stores and, since 1998, an industry leading e-commerce site,” says Derek Fortna, Internet Marketing manager for Cabela’s. “We are very excited to expand into mobile so our loyal customers can now access our great products, services and information anytime, anywhere from the palm of their hands.”

 

Cabela’s mobile experience is expected to allow customers to easily search and purchase items when they visit www.cabelas.com on popular mobile devices including the iPhone/iPod Touch, BlackBerry and Android. Key features of the new mobile Web site include: rich product photographs, complete product descriptions, customer-submitted product reviews, shop by category, shop by brand, store locator, e-mail and a complete site search.