Mobile Marketing

Frito-Lays Doritos brand is paving the way for mobile-only promotions, according to an article from Mobile Marketer.

Nestle is strengthening its digital innovation presence in Silicon Valley and will move into a new office co-located with swissnex in 2016.

Walmart is hoping to improve product information available online, especially from social media sources, with its Product Content Collection System, which will facilitate the supplier sending their catalog directly to the company.

For the first time since becoming part of Mars Petcare in August 2014, IAMS Brand has released a new creative campaign with a long-form 75-second film that showcases the emotional connection between a boy and his dog growing up together.

Right Time Messaging, which is currently launching across several Reflektion clients including Disney and O'Neill Clothing, delivers personalized email content that is specifically aligned with each individual recipients interests and most recent shopping intent.

Mondelez International seeks to re-define the shopping experience by turning to startups, issuing an open call to startups that are disrupting the retail space.

Domino's Pizza revealed this week its customers will be able to order pizzaon Twitter by simply tweeting the pizza emoji to the retailer.

Adam Brotman, Starbucks Coffee Company's Chief Digital Officer, was named CDO Club's 2015 U.S. Chief Digital Officer of the Year. The CDO Club is a community of C-suite digital leaders with over 1,000 members.