Mobile Marketing

Unilever Collaborates With Snaps on Ice Cream Emojis
Find out how Unilever is working with Snaps to promote its Wall's ice cream brand using Emojis.
Barilla Shows Consumers the Journey of Their Food
In this case study, CGT takes a deeper look at how pasta and sauce maker Barilla is offering consumers the ability to see the full lifecycle of the ingredients in a limited-edition pasta and sauce, available at Expo Milano 2015.

Case Study: Kellogg's Optimizes Field Sales and Retail Execution with Mobile Apps

Learn how Kellogg's measures the performance of its U.S. field sales team to optimize retail execution and achieve the "Perfect Store" with Flowfinity enterprise mobile apps.
Nescaf and Google Offer Mobile Virtual Reality Coffee Experience

Nescaf and Google have teamed up to offer the worlds first fully immersive virtual reality coffee experience. Find out how the Nescaf 360 app and an ingenious viewer transport consumers to Brazils coffee fields.
How DKNY Utilizes Instagram Direct

Find out how DKNY is using Instagram Direct to provide fans personalized content on how runway designs were conceived.
Nestles Nescafe Brand Moves Websites to Tumblr

Find out why Nescaf has become the first global brand to move all its international and local websites to the Tumblr platform.
What Instagram's Latest Announcement Means for CG Brands

Instagram announces users can now share photos and videos in both portrait and landscape orientation on the social networking service, amove which may spur consumer goods brands to invest more in vertical video.
KitKat turns 80: How Moment Marketing Helped the Brand Conquer the Digital World

Launched in 1935, KitKat has become one of the worlds top consumer goods brands in social media, thanks toits knack for leveraging moment marketing the ability to move fast and leverage topical or news events.
Coca-Cola and E. & J. Gallo Winery Win Innovation Awards

Coca-Cola and E. & J. Gallo Winery both won 2015 CPG Awards for Innovation and Creativity. Find out what set them apart.
Burberry Aligns Strategy with Mobile Traffic Boom

Fashion icon Burberry adjusts its strategy in line with the fact that 40 percent of its digital traffic now comes from a mobile device.

Unilever Collaborates With Snaps on Ice Cream Emojis

Barilla Shows Consumers the Journey of Their Food

Case Study: Kellogg's Optimizes Field Sales and Retail Execution with Mobile Apps

Nescaf and Google Offer Mobile Virtual Reality Coffee Experience

How DKNY Utilizes Instagram Direct

Nestles Nescafe Brand Moves Websites to Tumblr

What Instagram's Latest Announcement Means for CG Brands

KitKat turns 80: How Moment Marketing Helped the Brand Conquer the Digital World

Coca-Cola and E. & J. Gallo Winery Win Innovation Awards

Burberry Aligns Strategy with Mobile Traffic Boom