KitKat turns 80: How Moment Marketing Helped the Brand Conquer the Digital World
Few 80-year-olds can claim to be trendsetters in the digital age, so how has a brand celebrating its eighth decade managed to take social media by storm?
Launched in 1935, KitKat, with its trademark red wrapper and chocolate fingers, has not just stood the test of time, it has never stopped moving with it.
Named the most influential candy bar of all time by Time magazine, this wafer-filled chocolate treat has defied eight decades of changing business environments and consumer mindsets to become one of the world’s top ten fast-moving consumer goods brands in social media.
Its secret? Its strong brand equity and its knack for leveraging ‘moment marketing’ – the ability to move fast and leverage topical or news events.
For the full story click here: KitKat turns 80: How ‘moment marketing’ helped this iconic chocolate brand conquer the digital world
Launched in 1935, KitKat, with its trademark red wrapper and chocolate fingers, has not just stood the test of time, it has never stopped moving with it.
Named the most influential candy bar of all time by Time magazine, this wafer-filled chocolate treat has defied eight decades of changing business environments and consumer mindsets to become one of the world’s top ten fast-moving consumer goods brands in social media.
Its secret? Its strong brand equity and its knack for leveraging ‘moment marketing’ – the ability to move fast and leverage topical or news events.
For the full story click here: KitKat turns 80: How ‘moment marketing’ helped this iconic chocolate brand conquer the digital world