How DKNY Utilizes Instagram Direct
For DKNY's runway show for New York Fashion Week, the brand's newly appointed Creative Directors Maxwell Osborne and Dao-Yi Chow created content for a digital and social campaign designed to personalize marketing to fans, according to AdAge. The brand used Instagram's newly updated messaging feature, Instagram Direct, to provide fans personalized content on how the designs were conceived, ranging from explanatory videos to sketches to behind-the-scenes images.
Instagram Direct launched in 2013 as a way to share moments with one person or a smaller group. The company announced improvements to Instagram Direct this month, including threaded messages and sending content from your feed as a Direct message.
DKNY shoppers can follow looks from the show tagged with the official hashtag #DKNYSS16. They can then use the new Instagram "Direct" arrow to send looks they like to @dkny, after which they'll receive information about the story behind those designs.
For the full AdAge article on DKNY, click here.
For more information on the Instagram Direct improvements, click here.
Instagram Direct launched in 2013 as a way to share moments with one person or a smaller group. The company announced improvements to Instagram Direct this month, including threaded messages and sending content from your feed as a Direct message.
DKNY shoppers can follow looks from the show tagged with the official hashtag #DKNYSS16. They can then use the new Instagram "Direct" arrow to send looks they like to @dkny, after which they'll receive information about the story behind those designs.
For the full AdAge article on DKNY, click here.
For more information on the Instagram Direct improvements, click here.