Mobile Marketing

Unilever has become the first company to activate Brandtones automated mobile marketing platform and engage directly with mobile phone users in the worlds fastest growing markets.

CGT's readers rank the top technology providers of software, hardware and/or services for managing "mobility" for both internal and external communications.

The new GUESS app merges social loyalty with traditional loyalty by rewarding brand ambassador customers for extending GUESS campaigns and promotions through their social networks.

A new program offers tech companies cash and mentorship to work with Unilever brands and expand to new markets.

Mobile commerce will grow exponentially during the 2013 holiday season with consumers buying at home and in store via their phone. In fact, mobility will drive e-commerce sales gains of between 13 percent and 15 percent. Today's sales and marketing strategies, therefore, need to acknowledge the mobile device not as a "channel" but rather as gateway to multiple channels.

Mobility is still new enough to create a lot of confusion around capabilities, with some claiming it is easy to develop enterprise-level applications that seamlessly run on all platforms and devices while integrating with back-office data. Others will tell you that ROI is difficult to attain. Let our experts help you wade through the hype and understand the true potential of mobile technology.

It's no secret that consumer programs aimed at the digital shopper represent a huge opportunity for brands to engage consumers and improve marketing efficiencies. That's one reason why Kellogg Company recently enhanced its consumer loyalty program.

McCormick's new digital service, FlavorPrint, is a testament to the role that collaboration (both internal and external) plays when it comes to delivering meaningful consumer experiences both online and off.