GUESS Launches Customer Loyalty App
The Los Angeles-based global lifestyle brand GUESS, Inc. unveils a new mobile app for its customers powered by the MicroStrategy Alert Platform from MicroStrategy Incorporated.
The new GUESS app, which is available simultaneously on Apple iOS and Android devices, offers a personalized high-interactivity loyalty channel between GUESS and its customers through their mobile phones. To see the GUESS mobile app for customers, watch a short video at: http://www.youtube.com/watch?v=O8CCcEbcjZU.
The GUESS app is intended to thrill its customers with greater convenience, better customer service, more information and fashion inspiration, and a seamless omni-channel shopping experience that blurs the line between in-store and online shopping. The new GUESS app merges social loyalty with traditional loyalty by rewarding brand ambassador customers for extending GUESS campaigns and promotions through their social networks (Facebook, Twitter, SMS, or email).
"Our new GUESS app will allow us to engage with our customers in a highly interactive and personalized fashion," says Michael Relich, COO at GUESS, Inc. "Our goal is provide our customers with something they will love to use because it is so convenient, easy, feature-rich, and stylish. At the same time, we wanted to provide our customer relationship team with a wide range of analytic and promotion capabilities to create an immersive and personalized experience. E-commerce and mobile commerce have become vital parts of the GUESS business, and we are very confident that our Alert app will help us to fuel future growth in these areas."
The mobile app is expected to allow GUESS marketers to forge a closer relationship between the brand and its customers. GUESS marketers will be able to introduce new products and to merchandise existing products using high-resolution images and videos. They can cross-sell and up-sell products based on previous purchases or promotion responses. Using geo-fencing and the deep data analytics in Alert, GUESS will also be able to offer instant promotions to customers that are immediately relevant based on location and previous purchases.
Related Articles:
2013 Top 100: Apparel, Accessories & Footwear
GUESS? Gains President of Licensing Worldwide
Guess? Elects Chief People Officer
The new GUESS app, which is available simultaneously on Apple iOS and Android devices, offers a personalized high-interactivity loyalty channel between GUESS and its customers through their mobile phones. To see the GUESS mobile app for customers, watch a short video at: http://www.youtube.com/watch?v=O8CCcEbcjZU.
The GUESS app is intended to thrill its customers with greater convenience, better customer service, more information and fashion inspiration, and a seamless omni-channel shopping experience that blurs the line between in-store and online shopping. The new GUESS app merges social loyalty with traditional loyalty by rewarding brand ambassador customers for extending GUESS campaigns and promotions through their social networks (Facebook, Twitter, SMS, or email).
"Our new GUESS app will allow us to engage with our customers in a highly interactive and personalized fashion," says Michael Relich, COO at GUESS, Inc. "Our goal is provide our customers with something they will love to use because it is so convenient, easy, feature-rich, and stylish. At the same time, we wanted to provide our customer relationship team with a wide range of analytic and promotion capabilities to create an immersive and personalized experience. E-commerce and mobile commerce have become vital parts of the GUESS business, and we are very confident that our Alert app will help us to fuel future growth in these areas."
The mobile app is expected to allow GUESS marketers to forge a closer relationship between the brand and its customers. GUESS marketers will be able to introduce new products and to merchandise existing products using high-resolution images and videos. They can cross-sell and up-sell products based on previous purchases or promotion responses. Using geo-fencing and the deep data analytics in Alert, GUESS will also be able to offer instant promotions to customers that are immediately relevant based on location and previous purchases.
Related Articles:
2013 Top 100: Apparel, Accessories & Footwear
GUESS? Gains President of Licensing Worldwide
Guess? Elects Chief People Officer