Canada Goose Bolsters Team to Fuel Continued Global Growth

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Canada Goose Bolsters Team to Fuel Continued Global Growth

By Jamie Grill-Goodman - 08/31/2016

Arctic luxury apparel retailer Canada Goose announces three new executive appointments: Lee Turlington as chief product officer, Jackie Poriadjian-Asch as chief marketing officer, and Scott Cameron as EVP of eCommerce, Stores and Strategy. Bringing expertise across a variety of industries, the new executive members will play a primary role in driving product innovation, supporting continued global growth, and maximizing the brand's opportunities ahead.
 
A sportswear industry veteran, Lee Turlington will move into the newly created role of chief product officer. He brings more than 25 years' experience in apparel and outerwear with previous leadership roles at Nike, Patagonia, The North Face and Fila.  Turlington has developed a global reputation for shaping strategy and leading companies, and has worked in a consulting role for Canada Goose over the past ten years. He will oversee the growing Design & Merchandising organization with a strong focus on innovation as the company continues to expand into new seasons and product categories.
 
Before joining Canada Goose, Jackie Poriadjian-Asch served as the SVP of Global Brand Marketing at UFC where she spent almost a decade building the brand on a global scale. With more than 15 years' experience focused on breaking new ground in content and distribution, Poriadjian-Asch will continue to build and oversee an integrated marketing team and will be responsible for developing a business intelligence practice to provide insights that will help shape strategy across all aspects of the business.
 
Kevin Spreekmeester, who recently served as chief marketing officer, will move into the new role of chief brand officer. Joining Canada Goose in 2008, Kevin's brand-building expertise will continue to be an asset to all strategic brand decisions.
 
Joining the company from McKinsey & Co., where he was a partner, Scott Cameron will serve as the EVP of eCommerce, Stores, and Strategy. Bringing years of experience working with retailers and consumer brands across a variety of topics, Cameron will be responsible for growing Canada Goose's direct-to-consumer channels globally, including the upcoming launch of the company's first flagship retail stores in Toronto and New York City.
 
Canada Goose products are sold in 50 countries and the company has grown more than 2,000 percent in the last decade.