Mobile Marketing

7-Eleven, Coca-Cola Tap into World Cup

The massive promotion is running across more than 61,000 7-Eleven stores in 14 countries worldwide.
AB InBev Tries Blockchain-Bolstered Mobile Ads

By teaming with mobile marketing platform Kiip, the beer giant aims to make brand content more relevant while fostering greater ad transparency.
Kia Uses AR to Give Consumers Free Cars

The automaker is using an augmented reality experience through Facebook Messenger to promotes its Stinger Sports Sedan.
Redefining a Century-Old Story: Coca-Cola’s 4-Step Digital Transformation

After spending 130 years building a global brand, Coca-Cola is prepared to up the ante. The company has embarked on an aggressive 5-year digital transformation journey.
GMA’s SmartLabel Attracts Brands, Consumers

Under the 2-year-old SmartLabel initiative, companies are using digital technology to give a growing number of consumers more thorough product information.
Catalina Targets SMBs with New Catalyst Service

Proprietary Catalina Catalyst offering gives smaller brands 'anytime' access to purchase analytics and a host of other tools.
New App Puts Virtual Watches on Actual Wrists

Formex Swiss Watches this month released a mobile app that lets consumers try on its products using their smartphones.
Showrooming: Adapt Brand Strategy to Evolving Consumer Behavior

Here's why brands no longer need to shudder when they hear the term, “Showrooming.”

Tip of the Spear Technology: Teckst