Mobile Marketing

By teaming with mobile marketing platform Kiip, the beer giant aims to make brand content more relevant while fostering greater ad transparency.

The automaker is using an augmented reality experience through Facebook Messenger to promotes its Stinger Sports Sedan.

After spending 130 years building a global brand, Coca-Cola is prepared to up the ante. The company has embarked on an aggressive 5-year digital transformation journey.

Under the 2-year-old SmartLabel initiative, companies are using digital technology to give a growing number of consumers more thorough product information.

Proprietary Catalina Catalyst offering gives smaller brands 'anytime' access to purchase analytics and a host of other tools.

Formex Swiss Watches this month released a mobile app that lets consumers try on its products using their smartphones.

Here's why brands no longer need to shudder when they hear the term, “Showrooming.”

Mondelez International this week launched one of the first sponsored SmartLabel apps to give shoppers on-the-spot, in-store access to detailed product information.