Catalina Targets SMBs with New Catalyst Service
Inspired by massive shifts in the data and digitally driven market for consumer packaged goods, Catalina has launched a new service offering for small and medium-sized businesses (less than $1 billion annually).
The new Catalina Catalyst offers these brands a proprietary suite of online, in-store and mobile marketing and promotion platforms. The tools are designed to drive sales results that deliver better returns on advertising spend and investment "at the greatest possible scale with the most granular and accurate audiences," the company said. Additional benefits include:
- direct access to Catalina's HUB, a new, proprietary insights and analytics portal that helps identify purchase-based, behavioral insights that can directly create real shopper moments.
- access to Catalina's massive network of online, mobile, and in-store media.
- end-to-end, strategic marketing support via cross-functional and fully integrated teams comprised of senior specialists in data science, sales, marketing and the emerging market previously unavailable to smaller brands.
- a highly precise analysis of the ROI and/or ROAS for working and non-working media expenditures.
“Every penny – and every shopper – matters to emerging brands. Catalina Catalyst offers these brands an unrivaled consultative service to accelerate brand growth via real-time insights, analytics, and the ability to optimize shopper campaigns and communications in the moment – on mobile, online, or in-store – to stay ahead of the market,” said Gregory Mann, president of Catalina Emerging Brands.
Catalina Catalyst is the linchpin to the company’s new holistic marketing as a service model, which is now offering a structured, tiered approach for emerging brands to pick and choose the services that are most important to them.