Grove Collaborative Gets Tech Stack Overhaul to Streamline Operations
Grove Collaborative, a retailer of sustainable household cleaning, personal care, beauty, and pet products and manufacturer of its flagship brand Grove Co., is overhauling its tech stack, investing in several areas including e-commerce, mobile, and subscriptions.
The company is working with multiple tech partners to streamline its business operations and elevate the consumer shopping experience.
The effort moves away from internal capabilities to third-party support from Shopify, Ordergroove, and Tapcart. Grove expects the move to free up resources and lower overall operating costs while increasing scalability.
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“Our homegrown technology solutions have served us well, but fundamentally we are a retailer and a brand, and our focus needs to be on serving our customers with the best sustainable products and brands, not on building software,” said Chris Clark, CTO and co-founder of Grove Collaborative.
Key Focus Areas
- e-Commerce (Shopify): Increased flexibility and scalability powered by a new e-commerce infrastructure and analytics to grow onsite conversions
- Mobile (Tapcart): Reduced surface area for custom development and lowered maintenance costs, allowing Grove to focus on merchandising, promotion, and communication instead of software development
- Subscriptions (Ordergroove): Simplified order management and personalized communications and the ability to test new incentives and subscriber experiences to extend the customer lifetime value
Clark said the new tech stack introduces a point of differentiation of sustainability for the company, helping it to better meet the needs of its customers. The migration to these platforms began in July 2024 and is expected to be completed in early 2025.
The company sells over 240 sustainability-focused brands across household cleaning, personal care, health and wellness, laundry, clean beauty, baby, and pet care products, including Arm & Hammer, Burt’s Bees, Babyganics, and Dirty Labs.
