Maximizing sales and margins requires that CPG companies be more judicious about retail and field execution, particularly in the critical area of supply chain management.
Some are applying artificial intelligence to streamline crucial functions like route scheduling, order management/fulfillment,
For Nestle, Direct Store Delivery, pizza and ice cream are seasonal and promotion-driven, and variety has exploded in recent years. So, it turned to demand-driven forecasting to achieve bottom-line improvements.
Brand new research from CGT and IDC Manufacturing Insights provides a progress update for initiatives in some of the most discussed sales and marketing challenges and trends in the consumer goods industry.
Yumi looked to provide its Territory Sales Managers with additional and more effective sales tools on a tablet devices allowing them to leave binders of printed price lists, planograms, and product information behind.
The next five to seven years will a see slow but steady wave of technology refresh penetrate the DSD market. Early adopters such as PepsiCo, Anheuser-Busch, and Nestl will lead the charge. VDC Research offers tips for DSD operators who must evaluate opportunities for mobile solutions to enhance existing processes or risk being left behind.
For brand manufacturers, the launch of direct-to-consumer (D2C) sales channels is critical to staying competitive and represents an unprecedented opportunity to build a direct relationship with its customers.