FIRST LOOK: Rao’s Homemade Pop-Up Shop Brings Food Tasting Experience to NYC

Liz Dominguez
Managing Editor
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The exterior of the Saucery's virtual rendering.

Fans of Rao’s Homemade products will be able to visit New York City for a three-day marketplace pop-up, beginning on April 22, titled “The Saucery.” 

The brand, which sells products like pasta sauces, frozen entrees, soups, and pastas under the Sovos Brands portfolio, is allowing consumers to sample a variety of its offerings in a limited-time experience that also includes wine pairings and freshly grown produce and Italian herbs.

All Rao’s products will be available for purchase for 15% off their original price, and visitors will also be able to buy goods from the brand’s Limited Reserve collection, which reportedly uses “only the finest, ultra-premium Italian ingredients” in products like white truffle marinara and ligurian olive oil. 

For a lux experience, visitors can also purchase the brand’s rose gold “saucy” jewelry and rhine-stone encrusted sauce jars, which will only be available at the pop-up shop. 

Consumers can reserve their spot to visit The Saucery at 579 Broadway by visiting Admission is free, but guests must sign up ahead of time.

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The company stated that all proceeds from visits to The Saucery will be donated to Jersey Cares, a local nonprofit and longtime partner of Rao's Homemade, dedicated to recognizing community-identified needs and organizing events, collection drives, and other volunteer opportunities.

Can’t Make It? Join Virtually

Rao’s has added a virtual component to the event, encouraging those who can’t travel to NYC to take a tour of the store virtually — an experience that launched on April 20. Consumers can visit to digitally travel through the virtual store.

The interior of the Saucery's virtual rendering.
The Saucery is a three-day marketplace pop-up in NYC, beginning on April 22, where consumers can taste Rao's products.

The brand is also hosting a contest, giving away the opportunity to win a trip for two to NYC to visit The Saucery. Details can be found here. Rao's Homemade will provide round-trip airfare, a two-night stay at a hotel, a $600 shopping spree at the pop-up, and more. 

Risa Cretella, executive vice president, group general manager for Rao's Homemade, stated that The Saucery is meant to transport guests to an Italian marketplace “through an immersive experience that celebrates quality ingredients, authentic Italian heritage and the delicious flavors that set our products apart."

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In celebration of the pop-up experience, Rao's Homemade partnered again with actress Busy Philipps to develop an exclusive "Saucery" recipe. Consumers can learn more about the inspiration for the recipe and purchase ingredients at The Saucery.

This article first appeared on the site of sister publication RIS. 

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