Dr. Squatch Scales Up North American Operations
Natural soap and personal care brand Dr. Squatch is building out its end-to-end supply chain strategy and channeling efforts into localized warehousing, logistics, and transportation operations.
The brand first partnered with third-party logistics provider SCI in August 2022, launching a suite of localized e-commerce operations, including last-mile delivery management, warehousing, and pick, pack, and ship. The stated goal at the time was to create a more seamless supply chain strategy and address any areas of weakness or gaps in the network.
Now, the two companies will continue to work together to scale up their logistics network in Canada and bring Amazon and Walmart into their multi-channel fulfillment strategy.
Andrew Sutton, senior director of fulfillment at Dr. Squatch expressed excitement about the partnership, commenting on how the new implementations will enable the brand to continue to grow its North American footprint and help with its broader plans for international expansion.
Founded in 2013, Dr. Squatch started out largely online, with the brand garnering viral attention for its eye-catching, humorous commercials on YouTube. Dr. Squatch's revenue grew by more than 350% between 2018 and 2020, reaching an estimated $100 million in annual sales in 2020.
Fulfillment and logistics troubles have recently plagued DTC brands, with global supply chain issues marrying with growing consumer expectations and skyrocketing shipping costs to create a hyper-challenging environment for smaller companies that lack the extensive networks of wholesalers or big box retailers. As Dr. Squatch has grown and expanded into omnichannel – adding products to Walmart shelves in 2021 – it has made reducing shipping costs and boosting its logistics infrastructure a key area of focus.
