Where Cloud Fits Into OZNaturals’ Growth Curve
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“If Amazon takes down an FBA listing to do a BIN check, we easily flip it to Fulfilled by Merchant to stay in business,” he says, “without having 10 people doing data entry to set up new customers, pull orders from Amazon, send them to the warehouse and manually fulfill orders.”
The investment is what in part enabled them to enter its new distribution channels, as well as respond to warehouse closures during the pandemic and ensuing market disruption without missing orders, says Small. It also subsequently reduced the costs of migrating OZNaturals’ ERP to Microsoft Dynamics 365.
Investing in one’s infrastructure is often ignored by companies in their early growth stage, notes Small, who fail to properly build scalable and responsive systems. “In the early days, they depend upon throwing more labor at an issue, and in explosive growth periods, the companies don’t think they need to invest.”
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The problem with that, of course, is that any downturn forces a fire drill to find a solution. When that happens, “there will be a significant data issue in the business — dependent upon third parties to make decisions or data on disparate spreadsheets within the business — and integration becomes more difficult.”
For OZNaturals, Small and team remain focused on building in efficiencies from the start through automation, in turn enabling employees to be proactive toward challenges vs. reacting and responding. In doing so, the company expects to extend into additional channels as well as better manage increased sales.