Personalization

Take a look at how major companies are setting the stage for a year defined by data-informed decisions, seamless social commerce and the relentless pursuit of consumer-centricity.

Learn how companies such as E.l.f. Beauty, L’Oréal, Newell and Unilever are building and maintaining resilient frameworks.

In the latest Expert Exchange episode, Liz Papasakelariou, managing partner and consumer products lead at Publicis Sapient, discusses the industry's digital acceleration and AI-enabled personalization as companies face rising costs and supply chain challenges.

The dog food brand has migrated to an e-commerce platform that provides new personalization tools while simplifying consumer and back-end experiences.

The platform provides consumers with personalized, science-driven recommendations.

Fabletics is seeing the benefits following a 2023 implementation of AI-enabled automation in its customer relationship management processes.

According to industry leaders Emily Minardi (Kellanova), Channan Sawhney (Kenvue), and Ellen Webb (PepsiCo), companies are shifting to create dynamic and sustainable operating models.