Through statements shared during recent conferences, Coca-Cola leadership made clear that a key priority moving forward is to operate more as a network rather than a functional hierarchical organization.
The effort revamps the company's organization structure, de-siloing it from an e-commerce business in a brick-and-mortar business and turning it into a single, commercial, holistic organization.
Take a look at how major companies are setting the stage for a year defined by data-informed decisions, seamless social commerce and the relentless pursuit of consumer-centricity.
In the latest Expert Exchange episode, Liz Papasakelariou, managing partner and consumer products lead at Publicis Sapient, discusses the industry's digital acceleration and AI-enabled personalization as companies face rising costs and supply chain challenges.
