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Reckitt and Gogo SqueeZ Marketing Leaders Break Down the Science of Loyalty at CGSM
There’s a science behind long-term loyalty, and Mark Edmonson, chief marketing officer from GoGo SqueeZ, as well as Imteaz Ahamed, director of performance marketing at Reckitt, are uncovering the formula needed to unlock the true power behind it. -
Setting the Right Data Foundation for DTC
Explore how consumer goods companies like General Mills, Kellogg, and Mondelēz International are defining and developing these DTC data foundations, and learn what CGs must be mindful of on their own journeys.