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It's the company's first visual transformation in 25 years.  

As consumer goods organizations navigate pressure from evolving expectations and rapid technological advancements, the event provided a clear roadmap for success: leveraging technology, especially AI, to create exceptional experiences.

Watch to learn how brands are redefining personalization through data, technology and experimentation.

Learn what “good” personalization looks like right now, and what it takes to move from good to great.

CGT’s annual survey of the technologies, strategies and processes being used for sales and marketing finds AI moving to the mainstream at a time when customer journeys are becoming more complex.

AI is transforming category management from a retrospective process into a predictive, real-time discipline — helping brands and retailers plan, test and collaborate more efficiently.

Shifting consumer behaviors, emerging product categories and an unstable economy are creating a host of new challenges for retailers and CPGs trying to answer the age-old question of how to stock the right products at the right price.

One of the key challenges Church & Dwight looked to solve involved phantom inventory — products that incorrectly appeared in the company's inventory system when it wasn't actually on store shelves.