Digital Brands Group Advances AI-Enabled E-Commerce Strategy
Apparel company Digital Brands Group is implementing a suite of AI tools that will help boost e-commerce performance and bolster brand protection.
The company is working with Renov AI and MITACS, using data intelligence, automation and advanced analytics to expand its technology roadmap and onboard more technologies and partners into its AI ecosystem.
[Also: Digital Brands Group explores quantum computing for business optimizations, data protection]
Digital Brands is a digital native company founded with a focus on leveraging data and purchase history to create personalized, targeted content for consumers. It manufactures the following brands:
- Bailey 44: A contemporary women’s brand
- Dstld: A premium denim brand
- Stateside: A womenswear label created with all-natural fabrics
- Sundry: A casual-wear brand
- Avo: A brand that sources luxury-quality fabrics and sells directly to consumers to eliminate retail markups
Digital Brands CEO Hil Davis said that building a meaningful AI platform requires more than software; "it requires strong technical teams, research depth and the ability to execute."
Through the partnership, Digital Brands aims to strengthen its ability to deploy AI-enabled tools across its e-commerce and brand channels, allowing it to extend its reach into new data-driven partnerships.
