PepsiCo Expands Efforts 'Away From Home'The openings signify the snack giant’s newest effort to expand its presence in the away-from-home channel. How PepsiCo Is Scaling AI Personalization to Fuel Cross-Sells and Subscriptions at GatoradeData insights at PepsiCo have pointed to an increased expectation for brands to design products that meet consumers' unique interest and lifestyles. The Data Alchemy of Co-Marketing Initiatives The modern co-marketing process harkens back to the study of alchemy, which married science and philosophy. Now, brands are working together to combine tech with culture. Coty Expands AI Ecosystem, Adds Generative Asset Optimization The latest use cases include AI-enabled advanced consumer persona insights and generative-powered digital asset creation.
