Building Omnichannel Dominance Through a Carefully Crafted RGM Strategy

Revenue growth management (RGM) continues to be a top priority for consumer goods companies. The topic consistently ranks in the top three or four most commonly cited areas of interest by executives across the consumer goods industry, according to a Deloitte analysis of data from the Consumer Analyst Group of New York (CAGNY) conference. 

A well-executed RGM strategy helps companies navigate this volatility in today’s complex omnichannel environment. The disproportionate growth of e-commerce within CPG means that pricing, promotions, assortment and pack sizes — the four main pillars of RGM — must be optimized across multiple digital channels, in addition to retail shelves.

Here are four critical steps that every company can take on the path to RGM excellence.