Roadmaps

A robust REX framework is essential to drive growth and profits for CG companies today. In this roadmap report, learn how CGs like Unilever and L'Oréal are strengthening their REX frameworks, synergizing competing channels and influences, and ultimately delivering more seamless consumer experiences.

Trade promotions remain somewhat of a black hole, and CPGs cannot always gauge their effectiveness due to a lack of transparency on their impact on sales and profitability. Learn how TPx has evolved and how CGs can build advanced analytics — and the necessary teams — to maximize their promotions’ effectiveness.

In this conversation with CGT, TELUS' Robert Baldwin outlines some of the evolving trends to watch in TPx, while exploring some of the commonly-held beliefs around analytics, data harmonization, and trade services.

In this conversation with CGT, Vistex's Joel Cartwright, discusses how CGs are leveraging TPM technologies to match evolving customer expectations and shore up their options when it comes to forecasting demand, optimizing supply chain, and mitigating risk.

Explore how consumer goods companies like General Mills, Kellogg, and Mondelēz International are defining and developing these DTC data foundations, and learn what CGs must be mindful of on their own journeys. 

Building a data foundation for successful direct-to-consumer commerce hinges upon both visibility and trust. Learn how.

How can a company leverage the flood of new consumer data generated throughout an organization? Get a step-by-step framework, including details on how CPGs like AB InBev, General Mills, and Mondelez are having success.

Crippling marketplace turmoil has put a spotlight on inventory disruptions and made supply chain resilience the number one priority for consumer goods companies. Discover how leading companies are advancing their supply chains and how you can do the same.