Roadmaps

How to Scale Revenue Growth Management Solutions Across the Enterprise
Increasingly, consumer goods companies (CGs) are grappling with a litany of challenges: changing consumer demands, pressure to get the right products on retailers’ shelves at the right time, and more. Here is a blueprint CGs can follow to successfully deploy and leverage RGM to tackle these roadblocks to growth.
Adding Predictive Elements to the Pillars of Revenue Growth Management
CGT caught up with Wise Athena CEO Alfonso Vazquez, to discuss the essential elements of a revenue growth management toolbox.
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How to Unlock Value From Direct-To-Consumer Platforms

While many consumer goods companies feel an added pressure to pivot to direct-to-consumer, they must first take a step back and treat it as a new business model. CGT explores why in this Q&A.
Getting Direct-To-Consumer Right

While many traditional CG companies are feeling tremendous me-too pressure to field a DTC offering, success comes to those that approach it with a well-conceived strategy that serves the consumer and business alike. Read on to uncover the steps CGs can take to reap the benefits of getting DTC right.
The Simple Art of Leveraging Data to Target High-Value Consumers

Today, there is no competing without data especially as the e-commerce boom lingers, but to get the most out of the change in consumer behavior, brands should assess what their consumers are worth.
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E-Commerce Surge Offers Opportunity to Maximize Consumer Data

The e-commerce surge has brought along a boom in shopper data. Here’s what brands can do about it and what to expect in 2021.
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Change as An Opportunity for Retail Execution

Each store visit is going to become more critical into 2021, so CGs will need real-time data in the field to be able to respond more effectively, make better decisions, and use this constant change as an opportunity.
3 Retail Execution Rules for the Next Normal

For field reps and REX, the lessons learned from the pandemic can be translated into three main rules that will guide them in 2021. Read on to find out what they are.
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Integrating Technology for Frictionless Product Launches

With digital transformation accelerating through the global pandemic, new product launches are expected to happen even faster, all while still staying on brand. Here's how CGs can keep up while ensuring a smoother launch.
Streamlining Product Launches to Deliver Against Today’s Pressures

This roadmap lays out a blueprint CGs can follow to deploy and leverage a DAM platform for new and more seamless product launches.

How to Scale Revenue Growth Management Solutions Across the Enterprise

Adding Predictive Elements to the Pillars of Revenue Growth Management

How to Unlock Value From Direct-To-Consumer Platforms

Getting Direct-To-Consumer Right

The Simple Art of Leveraging Data to Target High-Value Consumers

E-Commerce Surge Offers Opportunity to Maximize Consumer Data

Change as An Opportunity for Retail Execution

3 Retail Execution Rules for the Next Normal

Integrating Technology for Frictionless Product Launches

Streamlining Product Launches to Deliver Against Today’s Pressures