Roadmaps

In this CGT Roadmap Q&A we tap into the expertise of Winshuttle's Kristian Kalsing, to explore how CGs can quickly create and syndicate great product content across their digital channels while reducing costs and risk by leveraging a centralized, built-for-purpose platform.

Among all the influences of consumer buying decisions online, nothing ultimately carries more weight than accurate product content.

Artificial intelligence is a must-have for tech savvy consumer goods companies to ensure product is where it needs to be, when it needs to be there regardless of demand spikes.

Consumer goods companies can build a strong artificial intelligence foundation by following these three key requirements.