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Oreo Holiday Tin

The DTC Dilemma

Despite valid reluctance, direct to consumer sales are part of the CPG industry’s future.

2017 Trade Promotion Solutions Guide

CGT presents a comparison chart of trade promotion management and optimization solution providers to the consumer goods industry in 2017. Plus, experts provide thought leadership for navigating the challenges and opportunities affecting this area of investment.

May 2017 Cover

If traditional retail is dying, then why are most new consumer goods companies still lining up to get on store shelves?

CGT highlights 10 small to mid-sized consumer goods companies that are making a big impact on the industry. Here is the 2017 class of Standout SMBs.

Three simple ways to make your CPG brand stand out.

Harry's Display Ad

For this rising challenger in the shaving category, success is equal parts market disruption and sound consumer goods strategy.  

Jet.com Store

The Walmart-owned website became the latest e-tailer to test a physical presence with a pop-up shop in New York.

Procter & Gamble's "first" direct-to-consumer service lets consumers text to order their blades.

Amazon.com created yet more turmoil in the consumer packaged goods industry last week when news broke that the e-commerce giant plans to encourage leading manufacturers to sell their products directly to consumers.

The luxury fashion brand bridges the gap between online and in-store commerce to get a real-time, 360-degree view of the customer and personalize the shopping experience.

Cocoa Exchange

Mars, Inc. took a unique tack in direct-to-consumer efforts this month by launching The Cocoa Exchange, an in-home party platform for chocolate lovers.

The planned acquisition of Yummly, a personalized digital recipe platform, expands on Whirlpool's goal of delivering a useful, smart home experience.

Sparkling Ice joins the Amazon Dash Button program as grocery shopping continues to grow online.

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