Special Reports

Tools of Engagement: The best way to make ‘personal’ connections is often through technology.

A comparison chart of 26 leading companies providing solutions for the collection, analysis and distribution of critical business data.

Analytics is impacting the bottom line for brands and agencies alike.

More than ever, brands must continually keep up with technology to stay close to consumers.

While the call for transformation is loud and clear, the process is still going slowly.

Overhauling trade promotion practices is a prerequisite for CPGs looking to drive more meaningful growth across all commercial spending. Here are eight steps that every company should take.

Jody Kalmbach, one of three 2019 inductees into the Path to Purchase Institute Hall of Fame, is helping to shape the (digital) future at Kroger.

Analytics technologies are advancing at a rapid pace, while a broader range of data sources offer the potential for unprecedented new insights into every aspect of the business — most especially the all-important consumer.