Trade Promotion Optimization

Tim Pantzlaff has joined Adesso as VP of client effectiveness.

Sales promotions play an important role in building customer loyalty, establishing market share for new products and otherwise shaping demand. Here are 4 keys to getting it right.

Together, the organizations will manage, analyze and optimize omnichannel retail promotions through a unique mix of proprietary technology and a consultative performance analytics practice.

Retail execution came to a standstill when the pandemic hit, and today’s CGs are spending their days learning how to pivot. To explore how companies can remain agile enough to shift and still stay successful when it comes to retail execution tools and strategies, CGT hosted a virtual fireside chat with two industry thought leaders.

The 17th annual Consumer Goods Sales & Marketing Summit dove into consumer-obsessed innovation strategies, technologies, insights and more.

This year's Sales & Marketing Report explores how consumer goods companies are evolving their techniques and technologies in order to adapt and grow during a period of extreme disruption.

CPG companies need to capitalize on three new areas of action to maximize ROI, incremental sales growth and sales activation.

As consumer goods brands prepare to navigate the imposing frontier of a post-COVID-19 marketplace, the opportunity to re-assess and update a brand’s traditional approaches to marketing has never been more critical.