Measuring trade promotion effectiveness has never been a straightforward task, but today’s abrupt digital shift has tangled the webs and tightened the knots for unprecedented complexity.
Read on to learn about some of the most important things consumer goods companies need to know when it comes to omnichannel revenue planning, including:
- Recent CG brand trends, including some of today’s most common challenges
- The steps to take to increase visibility and agility
- How to have better relationships with your trading partners
- Where tech can help (and where it can’t)