Consumer goods companies (CGs) are grappling with a litany of challenges: changing consumer demands, pressure to get the right products on retailers’ shelves at the right time, properly pricing product and running promotions to maximize profitability without taking a major bite out of margins, and more.
What’s more? Traditional trade promotion management and optimization solutions just won’t cut it anymore. Increasing complexity calls for a modern, cross-functional strategy, complete with advanced analytics. For CGs, the key to overcoming these challenges lies in implementing a multifaceted revenue growth management (RGM) solution across the enterprise.
Read on to discover a blueprint CGs can follow to successfully deploy and leverage such a solution to get the most out of their investment.