Rules to Establish an Effective Trade Promotion Management PracticeTrade spend is one of the largest budget line items for consumer goods companies, and here we take a look at the evolving technologies that help support trade promotions in order to reveal a more effective operating model. The 5 Levers Powering Revenue Growth ManagementIn the business world, where uncertainty is omnipresent, RGM has been recognized as the new model for value creation in the CPG industry. A Roadmap to Better Trade Promotion Management Trade promotion management and optimization is a big challenge faced by all consumer-packaged goods (CPG) companies due to the complexity of tasks involved in the trade promotion lifecycle. First Previous 6 7 8
