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03/31/2022
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The Sprint to Trade Promotion and Customer Planning Foundations: Accelerated Approach to TPM Digitalization

Kevin Fouré
Product Manager – Implementation Tools & Integration, Kantar Trade Optimisation, Kantar
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CPG manufacturers come in all shapes and sizes, but ultimately have the same goal – growth. Though TPM digitisation has demonstrated its effectiveness in helping optimise trade spend, many CPGs are hesitant to introduce new systems.