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Revenue Management and Trade Investments: A Mini Guide to Trade Promotion Effectiveness

Learn how to drive promotion effectiveness at scale and speed across brands, channels and customers to accelerate growth.

Trade investments are a key growth driver for consumer goods companies, and the second most relevant profit and loss line. Yet most FMCGs fall short in getting the proper return on trade promotion investments, and lack the right processes, tools and capabilities to define and deliver the best promotional strategies and plans to meet consumer and shoppers needs.

With the challenges faced by Trade and Revenue Management teams in mind, we have compiled a prioritisation guide to help you get the most out of your trade promotions within your revenue growth management practice.