Trade Promotion Optimization

Kantar XTEL published the 3rd edition of its Global Revenue Growth Management, highlighting how three years of unrest have impacted performance and priorities among FMCG’s; revealing their perspectives on retail partners, the current and future state of the industry, as well as on their own evolving objectives and priorities.

The 2023 Sales & Marketing Study explores the technology investments, opportunities, and challenges in the consumer goods industry.

Clorox is one consumer goods company who has signed on to leverage the Sam’s Club retail media platform, MAP. Learn about the company's increased data visibility.

In this webinar, join the senior director of engineering platform architecture and principal economist at Petco to see how they leverage data to optimize their retail pricing and promotion strategies.

Kraft Heinz’s expansion of its Agile-based strategy across all business functions, which includes pods of teams hyper-focused on specific challenges and opportunities, is expected to help it manage increased promotions this year to better compete with private label.  

Beverage manufacturer S. Martinelli & Co. is investing in its trade promotion management technologies to increase visibility into its retail efforts.

In this exclusive Q&A, Paul Smith, SAP’s global solution manager for trade and revenue growth management solutions, outlines how CG companies can strive for a more holistic RGM strategy that balances sustainable growth, enhanced profitability, and business success. 

Download to learn how companies are opting for a better, more holistic RGM strategy, including success stories from Coca-Cola, Kimberly-Clark, Mrs. T’s Pierogies, and more.