Musco Family Olive Company Elevates Sales Planning With New TPM System
Musco Family Olive Company is upgrading its trade spend management and sales planning capabilities.
The company is centralizing its data, aligning accruals and spending with plans, and simplifying deduction management in order to improve reporting. Musco has partnered with Upclear, tapping its trade promotion management platform (TPM) for the initiative, along with Clarkston Consulting for project management.
Musco’s VP of customer strategy and planning Jim Loeffel sought to improve on their TPM UX capabilities and better align with enterprise-wide processes. With this investment, they expect to improve their data management, planning and forecasting, dashboard analytics, workflow approvals, and more.
Trade promotion optimization and management are on many to-do lists in the consumer goods space, with our 2023 Sales & Marketing Report finding that 29% of surveyed companies said they would be upgrading in the next 12-18 months, while 22% already had projects underway.
Additionally, TPM is set to transform in the coming years, with 27% reporting that they’re leveraging artificial intelligence in their TPM and TPO processes, up from 14% the year prior.
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The 80-year-old, third generation, family-owned company owns olive brands Pearls and Early California, and joins other CPGs like beverage manufacturer S. Martinelli & Co. that are leveraging the tech to elevate trade management efforts.
