Trade Promotion Optimization

The Economics of Store Shelves: A Handbook for Maximizing Profitability and Consumer Satisfaction in CPG
Ready to ace your CPG game? Delve into shelf science and master the art of product placement to boost revenue and consumer satisfaction. Learn to differentiate business critical store KPIs from vanity metrics, identify the weak links, and chalk out a retail execution plan that resonates best with your objectives.
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2024 Sales and Marketing Report
Learn more about leaders’ plans for tech investments, how KPIs are changing, and top-of-mind consumer behaviors that will dictate the industry’s path forward.

What Edgy Consumers Could Mean for Q4: Gartner

Consumer skepticism with in-store pricing may have ramifications for the Q4 holiday season.
Colgate-Palmolive Seeing Success With AI-Fueled Promotion Schedules

It’s not easy to ride the hype cycle into productivity, but Colgate-Palmolive is seeing its efforts pay off both internally and with its retail partners.
All Ages Welcome: 30% of Consumers Exclusively Prefer Digital Promotions

While inflation has significantly declined, concerns persist, and consumers are reacting to these concerns by looking for discounts or cutting back wherever possible.
Transforming REX Challenges Into Competitive Advantages

CPGs face numerous challenges when crafting retail execution strategies across channels, including navigating supply chain disruptions, integrating new technology into their organization and using customer data effectively.
PepsiCo Getting Granular On Pricing to Recapture Sensitive Consumers

PepsiCo will re-examine pricing for certain segments of its portfolio and increase marketing investments as part of its efforts to woo value-seeking consumers.
General Mills’ First-Party Data to Fuel Digital Coupon Spend Surge

General Mills will increase coupon spend by around 20% as the company doubles down on both value and brand building to woo price-conscious consumers.
Musco Family Olive Company Elevates Sales Planning With New TPM System

Musco Family Olive Company is upgrading its trade spend management and sales planning capabilities.
Data Shows 2024 to Bring AI-Powered Efficiency and Standout Creative Measures

The Acosta Group recently released its 2024 predictions, pulling insights from its Retailer Confidential Report as well as varied industry sources. See what the future holds.

The Economics of Store Shelves: A Handbook for Maximizing Profitability and Consumer Satisfaction in CPG

2024 Sales and Marketing Report

What Edgy Consumers Could Mean for Q4: Gartner

Colgate-Palmolive Seeing Success With AI-Fueled Promotion Schedules

All Ages Welcome: 30% of Consumers Exclusively Prefer Digital Promotions

Transforming REX Challenges Into Competitive Advantages

PepsiCo Getting Granular On Pricing to Recapture Sensitive Consumers

General Mills’ First-Party Data to Fuel Digital Coupon Spend Surge

Musco Family Olive Company Elevates Sales Planning With New TPM System

Data Shows 2024 to Bring AI-Powered Efficiency and Standout Creative Measures